Give AI a lens into your business.
AI is changing how customers discover, compare, and choose products. Lens37 helps brands get discovered, accurately represented, and recommended to the right customers.
Thank you. We'll be in touch.
What's changing
AI is the new shop assistant. It doesn't always know your products.
More and more buyers ask an AI assistant like ChatGPT, Claude, Gemini or Google's AI Overviews what to buy before they ever visit your site. It answers with whatever it has found about you, right or wrong.
Shoppers ask AI first
"What's the best one for me?" is now a question for ChatGPT, Gemini or Google's AI, not a search results page.
AI gets brands wrong
Old blog posts, outdated claims, a competitor's product in your place. AI repeats what it finds, and buyers believe it.
More content isn't the fix
Flooding the web with AI-written articles might buy a mention today. It won't win the right buyer, and AI is learning to tell the difference.
What you get
Get discovered. Get represented accurately. Protect your brand.
Clear answers and clear next steps, not another score to stare at.
Understand how AI sees your brand
See where your products are recommended, overlooked, or inaccurately represented.
Identify opportunities and risks
Find gaps in customer discovery, outdated information, questionable product claims, and inconsistencies that need attention.
Improve your brand's AI understanding
Help AI systems access accurate, approved information about your products and brand.
Measure what changes
Track improvements in AI visibility and accuracy, identify emerging risks, and work toward understanding the impact on customer discovery and business performance.
Brand protection
Protect your brand and product claims.
AI does not always distinguish between current, approved product information and outdated or inaccurate claims. Lens37 helps identify inconsistencies, questionable claims, and potential compliance risks so your team knows what needs attention.
Inaccurate claims
Statements about your products that AI repeats but your brand never approved, or no longer stands behind.
Outdated information
Old descriptions, prices, ingredients or features still circulating through AI assistants.
Inconsistent channels
One set of claims on your own store, another on Amazon, and older ones in AI answers. We surface the differences.
For operations, product compliance, legal and brand leadership as much as marketing. Lens37 surfaces potential issues for your team to review; it doesn't certify regulatory compliance.
How we work
Built for brands that can't afford a wrong claim.
Your brand is yours. We help AI understand it, carefully.
You approve every word
Nothing goes out about your brand without your yes.
Private stays private
Brand guides, claims to avoid, legal notes: we use them to protect you, and never publish them.
No content farms
No spam articles, no fake reviews, no seeding forums. Accuracy wins the right buyer.
Stay ahead of inaccurate claims
We help identify when AI presents outdated, inconsistent, or potentially problematic information about your products, so your team can review and address it.
Who it's for
Built for consumer brands that care about how their products are discovered, represented, and recommended.
Whether you manage ecommerce, brand marketing, product information, or compliance, Lens37 helps you understand what AI is telling customers about your business. From beauty and wellness to specialty products, on your own store, Amazon or Shopify.
Questions
Common questions about Lens37
What does Lens37 do?
Lens37 helps consumer brands understand and improve how AI assistants such as ChatGPT, Claude, Gemini and Google's AI Overviews describe and recommend their products, so the right customers find them and the information they see is accurate.
Why does AI matter for consumer brands?
More shoppers now ask an AI assistant what to buy before they visit a store or a website. If the assistant leaves your brand out, recommends a competitor instead, or repeats outdated or inaccurate claims, you lose customers you never knew you had.
Is this the same as SEO?
No. It builds on SEO rather than replacing it. Search still matters, and AI assistants add a new layer that decides which brands get named and how they are described. Lens37 works on that layer: AI visibility, accuracy and brand protection.
How is Lens37 different from AI content tools?
We don't flood the web with AI-written articles, fake reviews or forum posts. We help AI systems access accurate, brand-approved information, and nothing goes out about your brand without your approval.
Does Lens37 check product claims and compliance?
Lens37 helps identify inaccurate product claims, outdated information, inconsistencies between channels such as your own store and Amazon, and potential compliance risks, so your team knows what needs attention. We surface potential issues for your team to review; we don't certify regulatory compliance.
What is the free assessment?
A free, initial review of how leading AI assistants represent your brand, including missed recommendation opportunities, inaccurate product information and potential brand risks. Enter your website at the top of this page and the Lens37 founders will be in touch. It's an initial assessment, not a compliance audit.
Get in touch
Talk to the founders. We read every message.
Brand, investor or partner, we'd like to hear from you. Tell us what you sell, or what worries you about AI, and we'll get back to you personally.